View the launch email
View the product page
View social below:
The challenge was creating a digital launch strategy that would introduce the APEX Reader to the market in a way that built awareness, generated qualified leads, and stood out in an industry full of repetitive product marketing. The campaign needed to communicate both the technical innovation behind the reader and why it mattered to real customers, all while driving engagement across multiple digital channels & audiences.
The solution was an integrated marketing campaign built around human, slightly humorous messaging that made the APEX Reader feel approachable instead of overly technical. I paired cohesive product photography, graphics, and web design with strategic copy across social media, email marketing, and landing pages to create a launch experience that felt consistent, engaging, and memorable across every touchpoint.
The APEX launch campaign built strong awareness, engagement, and measurable demand:
•Emails sparked interest and drove traffic to the site with high CTRs (11.65%).
•Forms converted at exceptionally high rates (averaging 34.77%), proving strong conversion.
•Social posts amplified the message and extended reach.
•The campaign influenced thousands of contacts in the pipeline as tracked in HubSpot.
View the launch email
View the product page
View social below: