The challenge was designing & building a product page in Webflow that could educate users on a technical solution while also supporting different levels of buyer intent. The experience needed to guide both high-intent visitors ready to take action and users earlier in the journey who were still learning about the product and its value.
I designed and built a conversion-focused landing page in Webflow that aligned with brand guidelines while balancing technical education with clear user pathways. Through strategic CTA placement, structured content sections, and integrated HubSpot forms, the page guided users toward the next step based on their level of interest and stage in the buyer journey.
•Became the highest-trafficked page on the website
•Drove strong user engagement and conversion rates
•Successfully guided users through multiple conversion paths
View the live webpage
Screengrabs:
Header section that includes two CTAs based on user intent.
Educational section designed in Webflow.
Accordion section allowing different audiences to engage in thier own user journey.
'Request Samples' CTA popup form designed in Webflow.